+£14,000 ↑
"Three years without a meaningful raise. The roleplay session was the turning point — walked in confident and came out with more than I asked for."
Senior Marketing Manager · LondonThe Problem
Most people have no idea
what they should be earning.
Your employer knows exactly where you sit in their salary band. You probably don't. That gap costs the average UK professional £8,000–£15,000 a year — and it compounds every year you don't act.
Generic coaches tell you to "know your worth." I can tell you the actual number — because I've spent years running the benchmarking data employers use to set your pay.
You don't know your actual market rate
Job boards are noisy and unreliable. I use the same methodology employers use.
You cave when they push back
Most people fold the moment there's resistance. We'll practise until that doesn't happen.
Worried about damaging the relationship
A well-handled negotiation doesn't damage relationships. I'll show you the difference.
Waiting for the right moment
Every month you wait is another month compounding the shortfall.
The Process
Six steps to a
higher salary.
Every engagement is tailored — but the process is consistent and proven across roles, sectors, and seniority levels.
Step 01
Diagnose
Deep-dive into your package, leverage, company context, and manager relationship.
Step 02
Benchmark
Employer-grade benchmarking. You'll know your actual market position.
Step 03
Strategise
The number, the narrative, the timing — tailored to your exact situation.
Step 04
Practise
I play your manager. Roleplay every objection until you're ready.
Step 05
Negotiate
You have the conversation. I'm available before and after.
Step 06
Celebrate
Increase lands. Fee applies. One-time cost, permanent gain.
About
I've been on the
other side.
I've spent 20 years inside employer reward teams — running benchmarking cycles, designing salary bands, setting bonus schemes, and advising leadership on what to pay people. Across a PE-backed tech scale-up, a leading plumbing merchant, a global beauty brand, and a 20,000-person international retailer.
I know exactly how employers decide what to pay you. Where the budget headroom sits. What arguments land with a finance director. What "we don't have budget" usually means. That knowledge doesn't disappear — it just changed sides.
I started Salary Coach because I kept seeing talented people chronically underpaid — not because they weren't worth more, but because they didn't know how to ask.
🏢 PE-backed Tech Scale-up — Group Reward Lead
🔧 Leading Plumbing Merchant — Head of Reward
🌍 Global Beauty Brand — Global Payroll & Benefits Senior Manager
🌿 Global Beauty Retailer — European Pay & Benefits Manager
📰 Featured in Reward Strategy
🏅 Reward 300 · 2018–2025
🥇 Payroll Leader of the Year 2020
Employer-side expertise
I've set pay bands, run benchmarking cycles, and decided what to offer candidates — at scale, across multiple sectors. Across a 20,000-person global retailer, a PE-backed tech company, and everything in between. That's the knowledge that now works for you.
20+Years in reward
10k+Salaries set
4Senior in-house roles
I've set salaries for thousands of people. Now I help you get paid what you're actually worth.
Pricing
You only pay when
you earn more.
A one-time cost against a permanent annual salary increase. Most clients recover the fee within 6–8 weeks of their new salary landing.
15% of your increase
Capped at £3,500
£150 deposit
Refunded on success
No win · no fee
Raise Coaching
15%of your salary increase · capped at £3,500 · + £150 deposit refunded on success
- Deep diagnostic session (90 mins)
- Full salary benchmarking report
- Personalised negotiation strategy
- Roleplay & objection preparation
- Day-of support & immediate debrief
- Check-in calls at 30 and 90 days
£60k → £72k = £1,800 fee. Earned back in ~7 weeks.
No increase in 6 months? No success fee. Full stop.
⭐ Most Popular
Offer Negotiation
15%of offer improvement · capped at £3,500 · + £150 deposit refunded on success
- Fast turnaround — 1 to 2 sessions
- Market benchmarking for your role
- Counter-offer strategy & script
- Salary, bonus & package review
- Support through the live negotiation
- Perfect for offers with live deadlines
£75k → £83k = £1,200 fee. Ahead from day one.
No improvement on the offer? No success fee.
Calculator
How much are you
leaving behind?
Run the numbers. The fee is one-time. The raise is permanent — year two onwards it's pure gain.
Estimated left on the table
£18,000
15% fee (capped £3,500)£2,700
Your net gain — year one£15,300
The Goal
The kind of results
we're built for.
These scenarios reflect realistic outcomes for mid-senior professionals who go in prepared, data-led, and with a clear strategy.
+£9,500 ↑
"The benchmarking data changed everything. A proper evidence-based conversation instead of just a feeling of being underpaid."
Finance Business Partner · Manchester+£18,000 ↑
"Pushed back twice on a job offer and landed £18k above the original number. Would never have had the nerve to do that without the preparation."
Head of Operations · BristolQuestions
Questions? Good.
Here are the ones I hear most often. Anything else — ask on the free call.
The fee is a one-time cost against a permanent annual increase. On a £12k raise the fee is £1,800 — recovered in roughly 7 weeks. Year two that raise is pure gain, every year.
It covers the diagnostic, benchmarking, and preparation done upfront. Fully refunded against your success fee when you win — net cost to a successful client is zero.
No increase within 6 months means no success fee. Only the £150 deposit. I only win when you do — that's in the contract.
A well-handled, data-anchored negotiation almost never damages professional relationships. The strategy is built on market evidence — not emotion. We prepare for every likely response.
Pay freezes are rarely absolute — exceptions are made for high performers and retention risks. We'll assess honestly. If no path exists, I'll tell you rather than take a fee.
Ready to get paid
what you're worth?
Book a free 30-minute discovery call. No pressure, no obligation — just an honest conversation about whether I can help and how much you might be leaving behind.
Book Your Free Call →Free · £150 deposit to start · 15% fee only when you win · Capped £3,500